Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
Beef is a great source of 10 essential nutrients including protein, zinc, iron and many B vitamins. This makes beef a nutrient-rich solution for satisfying appetites while providing more nutrients in fewer calories than many other foods. Cuts vary slightly in their nutrient content depending on their location on the carcass.