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November 5, 2024
NORTHEAST BEEF PROMOTION INITIATIVE SUPPORTING HANDS-ON CULINARY EDUCATION WITH BEEF & VEAL
The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff launched its Beef & Veal in the Culinary Classroom program for the 2024-2025 academic year. The program provides financial grants to Post-Secondary Culinary programs for hands-on lessons ...
October 25, 2024
Easy Recipes That are Scary Good for Spooky Season
The Beef. It’s What’s For Dinner.® brand shares recipes to fill you up before a night of trick-or-treating. You know how the song goes – trick-or-treat, smell my feet, give me something good to eat – but we’re talking about more than just candy. The Beef. It’s What’s For Dinne...
September 27, 2024
NORTHEAST BEEF PROMOTION INITIATIVE ENHANCES CONSUMER OUTREACH WITH NEW HIRE
Bedford, PA – The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, and the PA Beef Council ( PBC ) is pleased to welcome Kylie Lusk as the new Director of Consumer Affairs & Marketing. Lusk brings experience in agriculture promotion ...
August 13, 2024
Inspiring the Next Generation of Meat Cutters and Butchers with Beef Checkoff Class Takeover
Mark Madden from the Meat Shop in Altoona, PA showing the butcher school students how to breakdown a chuck sub- primal and turn into merchandising beef cuts, during the Beef Checkoff Takeover Event on August 7th, 2024. Bedford – State College, PA (August 12, 2024) The Be...
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