Grilled Steak and Watermelon Salad


August 10, 2020

Takeout Beef Tonight in the Big Apple

The Beef Checkoff’s NEBPI launched the NYC Takeout Beef Tonight sponsorship with in the NYC listening area for the entire month of July thanks to funding provided by the Iowa Beef Industry Council . Radio messaging targeted both consumer and foodservice audiences ali...

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July 31, 2020

NEBPI Extends Junior Beef Ambassador Program to the Northeast Region

Bedford – The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) unveils the new Junior Beef Ambassador program , which has roots at the South Dakota Beef Industry Council (SDBIC). The program gives youth within the Northeast region the opportunity to share their beef...

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July 30, 2020

10K to 180 Marathons in a Decade

Andrew Brooks, Sr. was spending nearly an hour simply traveling to work each day, located only 12 miles from his home in the Northern Virginia area. He decided to beat the morning traffic by getting into the city early.

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July 29, 2020

Eastern Region Ibotta Campaign Beef’s Up Summer Retail Sales

Northeast and Mid-Atlantic consumers were encouraged that “United We Steak” this 4th of July through an Ibotta beef promotion campaign that launched July 1.  The campaign utilized a tiered redemption system focused on targeting non-beef users and encouraging repeat beef p...

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