Smoky Sirloin Steak with Tomato Hummus

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May 8, 2025

Make Mother's Day Memorable With Beef

The Beef. It’s What’s For Dinner.® brand shares three, brand new brunch recipes crafted just for impressing mom. You may be wondering how to dazzle the woman who does it all this Mother’s Day. That’s why the Beef. It’s What’s For Dinner. brand, funded by Beef farmers and ranch...

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April 2, 2025

Showcase Your Butchery Skills during the 2025 Best Butcher Contest

Bedford, PA – The 2025 Best Butcher Contest is slated for Thursday, May 15, 2025, at the Penn State Meats Lab located in State College, PA. The contest is being hosted in conjunction with the PA Association of Meat Processors Annual Convention, which attracts butchers, meat cu...

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March 27, 2025

FOODSERVICE PROFESSIONALS INSPIRED BY IN-HOUSE BUTCHERY DEMONSTRATION DURING 2025 NEW YORK RESTAURANT SHOW

Butcher educator, Sierra Jepsen, with a beef top sirloin butt during the Butcher Olympics Beef Cutting Demonstration, hosted during the 2025 New York Restaurant Show hosted at the Javits Center in Manhattan.  Beef makes every menu better. The 2025 New York Restaurant Show...

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November 5, 2024

NORTHEAST BEEF PROMOTION INITIATIVE SUPPORTING HANDS-ON CULINARY EDUCATION WITH BEEF & VEAL

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff launched its Beef & Veal in the Culinary Classroom program for the 2024-2025 academic year. The program provides financial grants to Post-Secondary Culinary programs for hands-on lessons ...

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