Smoky Sirloin Steak with Tomato Hummus

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November 10, 2020

Virtual Workshop Opportunities featuring Show-Stopping Holiday Entertaining Tips

Bedford – The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) invites you to tune in a series of live [virtual] follow-along style workshops on Wednesday, November 11, 2020 at 7:00PM and Wednesday, December 9, 2020 at 7:00PM. The workshops will feature Laurie Forst...

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November 9, 2020

Beef Checkoff Delivers Dynamic Culinary Demo for Connecticut RDs

The Beef Checkoff brought beef’s nutritional benefits and versatility to the forefront through an engaging, beef cook-along for Registered Dietitians, Dietetic Interns and members of the Connecticut Academy of Nutrition & Dietetics. Close to 30 academy members gathered for...

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November 2, 2020

A Legacy of Farming and Fitness

Our most senior member of the Northeast Team Beef program is in his mid-60s. David Roy is a 4th generation dairy farmer from Schohaire, NY, and can probably run circles around anyone half his age without breaking a sweat.

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October 27, 2020

Beef. It's What's For Dinner. Returns to Broadcast Television in an Integrated Holiday Marketing Campaign Promoting Beef as the Center of the Season

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is getting Beef. It’s What’s For Dinner. back on broadcast television during The Hallmark Channel’s Countdown to Christmas.  With the holidays looking a little different this ye...

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