About the Northeast Beef Promotion Initiative 

our history At A Glance:


consecutive Year executing programming 


million consumers reside within the northeast


active state beef councils within the region


of beef checkoff dollars are collected within the northeast region


state beef council funding partners

The Beef Checkoff's Northeast Beef Promotion Initiative (NEBPI) began when representatives from various State Beef Councils and industry organizations in the Northeast region joined together in 2004 to discuss the opportunity to initiate a program specifically designed to channel national Beef Checkoff resources to the Northeast region, with focus along the I-95 corridor. 

In the fall of 2005, an authorization request for funding was presented to the Beef Promotions Operating Committee to initiate the NEBPI program when the funding was subsequently approved. The 2006 fiscal year was the inaugeral year for the NEBPI Retail and Public Relations programs and during the 2007 fiscal year, the Foodservice program was approved. 

There are more than 327 million1 people who reside in the United States and nearly 72 million1 (22%) of those residents call the Northeast their home. However, only 3% of Beef Checkoff dollars are collected in this region. This gap between limited Checkoff dollar resources and a growing population of residents in the Northeast creates a clear opportunity to channel nationally collected Checkoff dollars into this region.

Each year, staff with the NEBPI strategically allocate these dollars into programs, promotions and events within the region to help strengthen the demand for beef and veal. You can learn more about the specific programs executed within the region by browsing through our Newsroom

In an effort to more effectively target the unique demands and preferences of Northeast Consumers, the checkoff's NEBPI heavied up on Northeast consumer data from the 2018 Dashboard Survey. 

The 2018 Northeast Dashboard Survey revealed important information about the Northeast metropolitan consumer. Learn more about the areas of tremendous opportunity within the Northeast Region for the Beef Checkoff continuing to share a positive beef message, here

For more details and for the full report, please email Jennifer Orr directly.


1 U.S. Census Bureau, Vintage 2018 Population Estimates

Contact us

Physical/Mailing Address:

205 South Juliana Street

Bedford, PA 15522

Phone: 814-623-2698

Fax: 814-623-6531

State beef councils in the northeast


Scott Wright, Treasurer

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Maryland beef council

Dr. Scott Barao, Executive Director

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new jersey beef industry council

Robert Mickel, Executive Director

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new york beef industry council

Jean O'Toole, Executive Director

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Pennsylvania beef council

Bridget Bingham, Executive Director

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Vermont beef industry council

Chip Morgan, Executive Director

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virginia beef industry council

Teresa Volk, Accountant, Collections & Compliance

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