About the northeast beef promotion initiative

OUR HISTORY AT A GLANCE

16TH

CONSECUTIVE YEAR EXECUTING PROGRAMMING

72

MILLION CONSUMERS RESIDE WITHIN THE NORTHEAST

3

ACTIVE STATE BEEF COUNCILS WITHING THE REGION

2.8%

OF BEEF CHECKOFF DOLLARS ARE COLLECTED WITHIN THE NORTHEAST REGION

7

STATE BEEF COUNCIL FUNDING PARTNERS

The Beef Checkoff's Northeast Beef Promotion Initiative (NEBPI) began when representatives from various State Beef Councils and industry organizations in the Northeast region joined together in 2004 to discuss the opportunity to initiate a program specifically designed to channel national Beef Checkoff resources to the Northeast region, with focus along the I-95 corridor.  

In the fall of 2005, an authorization request for funding was presented to the Beef Promotions Operating Committee to initiate the NEBPI program when the funding was subsequently approved. The 2006 fiscal year was the inaugural year for the NEBPI Retail and Public Relations programs and during the 2007 fiscal year, the Foodservice program was approved.     

There are more than 327 million1 people who reside in the United States and nearly 72 million1 (22%) of those residents call the Northeast their home. However, only 2.8% of Beef Checkoff dollars are collected in this region. This gap between limited Checkoff dollar resources and a growing population of residents in the Northeast creates a clear opportunity to channel nationally collected Checkoff dollars into this region. 

 Each year, staff with the NEBPI strategically allocate these dollars into programs, promotions and events within the region to help strengthen the demand for beef and veal. You can learn more about the specific programs executed within the region by browsing through our Newsroom.  

2019 Northeast Dashboard Study

In an effort to more effectively target the unique demands and preferences of Northeast Consumers, the checkoff's NEBPI heavied up on Northeast consumer data from the 2019 Dashboard Survey.     

The 2019 Northeast Dashboard Survey revealed important information about the Northeast metropolitan consumer. 

Learn more about the areas of tremendous opportunity within the Northeast Region for the Beef Checkoff continuing to share a positive beef message

Learn More >

In an effort to more effectively target the unique demands and preferences of Northeast Consumers, the checkoff's NEBPI heavied up on Northeast consumer data from the 2019 Dashboard Survey.    

The 2019 Northeast Dashboard Survey revealed important information about the Northeast metropolitan consumer. Learn more about the areas of tremendous opportunity within the Northeast Region for the Beef Checkoff continuing to share a positive beef message, here.  

 For more details and for the full report, please email Jennifer Orr directly.   

 Sources: 1 U.S. Census Bureau, Vintage 2019 Population Estimates

2020 Year End programming report

Learn more about the programming efforts executed by the Northeast Beef Promotion Initiative from October 2019 - September 2020. 

Learn More >

2021 Year-Round Program Updates

STAY UP-TO-DATE WITH PROGRAMS AND EVENTS HAPPENING ACROSS THE NORTHEAST REGION ON BEHALF OF THE BEEF CHECKOFF.

Learn More

 

 CONTACT US PHYSICAL/MAILING ADDRESS:

 205 South Juliana Street

 Bedford, PA 15522 

 Phone: 814-623-2698 

 Fax: 814-623-6531

State beef councils in the northeast

dELAWARE BEEF ADVISORY BOARD

Scott Wright, Treasurer

Contact information

Maryland beef council

Dr. Scott Barao, Executive Director

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new jersey beef industry council

Robert Mickel, Executive Director

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new york beef industry council

Jean O'Toole, Executive Director

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Pennsylvania beef council

Nichole Hockenberry, Executive Director

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Vermont beef industry council

Chip Morgan, Executive Director

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virginia beef council

Stephanie Weiss, Executive Director 

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