Raising Beef
Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way. Currently, more than 90% of U.S. farms and ranches are family-owned and operated. Learn more about the people who are invested in raising high-quality, sustainable beef for generations to come.
Rethink the Ranch Map
Click on our interactive map to see how beef farmers and ranchers around the country are implementing land-saving, wildlife-preserving, and award-winning environmental efforts in your state.
Raising the Steaks in the Northeast
Registered Dietitian and New York native, Nicole Rodriguez has always had a passion for the agriculture community and sharing her experience with her nutrition clients. Join her through a journey of the beef lifecycle as she meets with Pennsylvania beef farmers to learn a little more about producing beef.
Cow/Calf
Nicole joins Beef Producer Scotty of Masonic Villages on the cow-calf operation he manages.
Feedlot
Nicole joins Bernard and Darwin of Nissley Brothers Feedlot in Mount Joy, to learn about their beef feedlot.
Marketing
Nicole joins Amy Hess, owner of Bow Creek farm in Hershey, PA chatting about their Red Angus herd and marketing beef to their local consumers. Chef Matt Lett of Troegs Brewery also talks about his favorite beef cuts at use in their restaurant.
Learn More About How Beef is Raised
Cow-Calf Operation
Hear from Amy Hess, owner of Bow Creek Farm in Hershey, PA about their Red Angus herd.
Feedlot
Hear from Scotty Miller of Masonic Villages on the feedlot he manages in Lancaster County, PA.
Marketing Beef
Rob and Amy Hess, owners of Bow Creek Farm in Hershey, PA share about the diversity in their marketing plan.
Beef Quality Assurance
Learn more about the Beef Quality Assurance program and how it related back to beef quality.
Rethink the Ranch
Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Learn about real, modern ranchers, how they care for the cattle, what inspires them and why they work so hard day after day.
Beef Quality Assurance: Raising the Bar on Raising Cattle
The beef community has a long-standing commitment to caring for their animals and providing families with the safest, highest-quality beef possible. The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.
The Beef Quality Assurance (BQA) Program
The beef community has a long-standing commitment to caring for their animals and providing families with the safest, highest-quality beef possible. The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.