Over 30 beef producers from across the Northeast region, Maine to Virginia, joined together, both in-person and virtually, on May 13, 2022, for the Northeast Beef Producer Workshop hosted by the Northeast Beef Promotion Initiative, a subcontractor to the Beef Checkoff. The event provided regional producers with insights surrounding consumer trends, the latest science-based nutrition research, sustainability and more. The highlight of the workshop was the roundtable discussions, where producers learned innovative beef marketing strategies from each other, as well as gained insight on additional industry support that exists.
Many of these producers are direct marketing beef to consumers, whether through an on-farm store, utilizing e-commerce, retail/foodservice networks, etc. The workshop also highlighted the benefit the Northeast Beef Directory provides. The Directory is a robust online resource designed to help connect Northeast-based families with local beef markets and farmers selling beef directly. There are currently more than 200 regional farms as part of the Directory, representing all 12 Northeast states, Maine to Virginia.
Workshop attendee Laurie Savage, Savage Acres Farm located in Dickerson, MD shared,
"The Northeast Beef Producer Workshop equipped me with useful information from consumers’ perception surrounding beef to how consumers are utilizing the Northeast Beef website and Beef Directory. Learning to other beef producers share boots-on-the-ground ideas about how they are direct marketing their product provided very valuable, as I can take these tips home and apply them directly to my own operation."
Workshop attendee and Roundtable panelist Elaine Martin, Blue Cedar Beef located in Mt. Solon, VA shared,
"The workshop was a great opportunity for cattle producers and industry leaders to get together and dig into the ways we can positively impact the beef industry. We talked big picture goals and ideas as well as shared lots of small details for how we can better serve our consumers and get more beef directly from the farm to the table."
The goal of this workshop was to better equip regional beef producers to have impactful interactions with their customers, as well as serve as industry spokespeople.
Kaitlyn Swope, Director of Consumer Affairs with the Northeast Beef Promotion Initiative shared,
"It was wonderful to see such a diverse group of beef producers from across the Northeast region gather together to learn more about how they can promote, and ultimately sell more beef, beef through their local outreach efforts, all while networking with other producers who are doing similar things in other parts of the region."
To learn more about the Northeast Beef Directory and/or to get your farm added visit NortheastBeef.org.
For more information about beef promotion in the Northeast region, visit www.nebpi.org/.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA Approval. Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.