Attendees of the Penn State versus Michigan football game stopped by Fan Fest ahead of the game to learn more about beef!
Bedford - The leaves are turning, the temperature is dropping, and tailgaters are coming out in droves to support their favorite team – but more importantly, show off their grilling skills with beef as the star of the show. The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) had a presence at Penn State Fan Fest on Saturday, October 19th ahead of the Penn State versus Michigan Football game thanks to a partnership with the Iowa Beef Industry Council and the Colorado Beef Council.
Amanda Butterfield, PA Beef Council Board of Director noted,
"As a beef producer attending the Northeast Beef Promotion Initiative event at Penn State Fan Fest, I was overwhelmed by the positive response from the crowd! Of all the events that I have attended in the past, the engagement was phenomenal. We had conversations about recipes, how our cattle are raised and sustainability in which attendees prompted us. There were multiple touchpoints. Definitely a ‘do over’ event!"
Partnerships with influential audiences, like Penn State sports fans, help to amplify and broaden the reach of Beef Checkoff messaging and content, due to the loyalty that already exists among this audience. Checkoff-funded research in the Northeast shows that messaging related to beef’s protein, lean cuts and essential nutrients appear to be reaching, and favorably influencing, consumers.
Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.