BEEF, TOP OF MIND FOR TAILGATING

The leaves are turning, the temperature is dropping, and tailgaters are coming out in droves to support their favorite team — but more importantly, show off their grilling skills with beef as the star of the show. Tailgaters young and old converge in the wee hours of the morning outside stadiums across the country to share in the revelry of game day. Pre-game hours are spent in parking lots playing bean bag toss, connecting with friends, and setting up and eating a spread of food. 

For many, tailgating is more than a once-in-a-while leisure activity, it’s a lifestyle. Seasoned tailgaters go all out with decorations like team flags and banners, comfy seating and even themed meals. Special care is put into every detail to provide an exceptional tailgate experience. 

Christina Hitchcock, blogger at It Is A Keeper recently shared some game winning recipes and tailgating tips with viewers of WTAJ-TV in the Central PA region. Christina has these recipes featured on her blog – learn more about Beef Taco Tarts and Beef Sausage Nachos. 

Partnerships with influencers, like Christina Hitchcock help to amplify and broaden the reach of Beef Checkoff messaging and content. Checkoff-funded research in the Northeast shows that messaging surrounding beef’s taste and versatility is making a difference with the Northeast’s metropolitan consumers. Messaging related to beef’s taste, versatility and essential nutrients appear to be reaching, and favorably influencing, consumers. 

Media Contact: Kaitlyn Swope; [email protected] or visit the NEBPI website.  

Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties. 

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.