Participants showed how to “beef fit” through our Farm to Gym workout contest, earning themselves cool beef swag!
“It was a wonderful experience to be able to talk with fellow runners and their families at the Virginia Beach Rock ‘n’ Roll Health & Fitness Expo on the benefits of eating beef while I volunteered my time at the booth. I even put my farm skills to the test and challenged booth visitors in friendly competition of squats after completing a 5K and 1-mile race, all part of the fun of Labor Day race weekend at the beef booth.” “As a Northeast Team Beef member, I valued the time I had with fellow teammates in getting to know their stories while we worked the booth together sharing our passion on why we run for beef, continued O’Brien. “For some of us it was our first time meeting one another outside of our weekly social media race updates.”
Events like the Virginia Beach Rock ‘n’ Roll Health & Fitness Expo allow the checkoff to engage directly with consumers, including athletes, to highlight beef’s taste and nutritional benefits, as well as its role in their daily workouts. Messaging related to beef’s protein, lean cuts and essential nutrients appear to be reaching, and favorably influencing, consumers. When paired with hands-on engagement activities such as the Farm to Gym workout contest and the ability to provide an on-the-go beef snack, there is no greater way to spread beef’s positive story.
Media Contact: Arika Pellman; firstname.lastname@example.org or visit the NEBPI website. Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.