consecutive Year executing programming
million consumers reside within the northeast
active state beef councils within the region
of beef checkoff dollars are collected within the northeast region
state beef council funding partners
The Beef Checkoff's Northeast Beef Promotion Initiative (NEBPI) began when representatives from various State Beef Councils and industry organizations in the Northeast region joined together in 2004 to discuss the opportunity to initiate a program specifically designed to channel national Beef Checkoff resources to the Northeast region, with focus along the I-95 corridor.
In the fall of 2005, an authorization request for funding was presented to the Beef Promotions Operating Committee to initiate the NEBPI program when the funding was subsequently approved. The 2006 fiscal year was the inaugeral year for the NEBPI Retail and Public Relations programs and during the 2007 fiscal year, the Foodservice program was approved.
There are more than 327 million1 people who reside in the United States and nearly 72 million1 (22%) of those residents call the Northeast their home. However, only 3% of Beef Checkoff dollars are collected in this region. This gap between limited Checkoff dollar resources and a growing population of residents in the Northeast creates a clear opportunity to channel nationally collected Checkoff dollars into this region.
Each year, staff with the NEBPI strategically allocate these dollars into programs, promotions and events within the region to help strengthen the demand for beef and veal. You can learn more about the specific programs executed within the region by browsing through our Newsroom.
In an effort to more effectively target the unique demands and preferences of Northeast Consumers, the checkoff's NEBPI heavied up on Northeast consumer data from the 2018 Dashboard Survey.
The 2018 Northeast Dashboard Survey revealed important information about the Northeast metropolitan consumer. Learn more about the areas of tremendous opportunity within the Northeast Region for the Beef Checkoff continuing to share a positive beef message, here.
For more details and for the full report, please email Jennifer Orr directly.
205 South Juliana Street
Bedford, PA 15522
Scott Wright, Treasurer
Dr. Scott Barao, Executive Director
Robert Mickel, Executive Director
Jean O'Toole, Executive Director