Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources.
Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.
Learn more about the facts behind beef production in the New England region!
Learn more about the facts behind beef production in the Mid-Atlantic region!
Have you wondered where your food comes from? How it gets from the farm to your plate? We have the answers you are looking for! Meet some of the producers who work hard every day to provide you and your family with healthy and wholesome beef!
We are lucky to have lots of great choices of safe, nutritious and delicious beef! No matter your preference, there is a tasty and nutritious beef option for you! We will break down your options.
The journey of raising beef is among the most complex of any food. Due in part to their changing nutritional needs throughout their lifetime, beef cattle often times will change hands and ownership up to three or four times, over the course of two to three years, as they move through their various life stages.
To the beef community, sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.
Beef producers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care and good management practices that are science-based, regulated and, above all, good for the animal and the consumer.
From farm to fork, everyone plays an important role in beef safety. Safety plays an essential function across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table.
Interested in buying beef directly from local producers? Meet the farms and the people behind beef that are located near you!