Smoky Sirloin Steak with Tomato Hummus

NORTHEAST BEEF PROMOTION INITIATIVE SUPPORTING HANDS-ON CULINARY EDUCATION WITH BEEF & VEAL

K.Swope | November 5, 2024

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff launched its Beef & Veal in the Culinary Classroom program for the 2024-2025 academic year. The program provides financial grants to Post-Secondary Culinary programs for hands-on lessons with beef and/or veal.

Bedford, PA – Beef and veal have been popular this past year within post-secondary culinary classrooms across the Northeast region. The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, provided beef and veal grants to 18 post-secondary culinary programs during the 2023-2024 academic year with over 700 students benefitting from the grant program. Educators participating in the program were creative in executing their lessons, extending beef and veal resources to their students in a variety of ways.  

Robert Ramsey, Educator at CUNY Kingsborough Community College, located in Brooklyn, NY, shared, 

"This is my 4th or 5th year in the program and it has been great. The grant allows us to stretch our very tight budget to introduce students to a much wider variety of beef and veal products. I hope it continues!"


The NEBPI is launching the Beef & Veal in the Classroom program for the 2024-2025 academic year. Each year, post-secondary culinary programs are selected to participate in the Northeast Beef & Veal in the Culinary Classroom program. Culinary programs within the 12-states extending from Maine to Virginia are offered reimbursement for beef purchases and/or veal products for use in ‘above and beyond’ educational opportunities for their students. For more information about the 2024-2025 grant program, please visit the Northeast Beef Promotion Initiative’s website. The deadline for interested educators to apply is November 22, 2024. 

For more information about beef promotion in the Northeast region, visit NortheastBeef.org   

Media Contact: Kaitlyn Swope, [email protected]; 814-623-2698

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval. Internal links within this document are funded and maintained by the Beef Checkoff.  All other outgoing links are to websites maintained by third parties.