NORTHEAST BEEF PROMOTION INITIATIVE ENHANCES CONSUMER OUTREACH WITH NEW HIRE

Bedford, PA – The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, and the PA Beef Council (PBC)  is pleased to welcome Kylie Lusk as the new Director of Consumer Affairs & Marketing. Lusk brings experience in agriculture promotion and education and has a passion for reaching consumers with the beef story. 

Lusk hails from Coal Center, PA, with strong ag roots on her family’s dairy farm. She graduated from Penn State with a degree in Animal Science with a minor in Agribusiness Management. 

Lusk is excited about her new opportunity with the PBC and NEBPI, which will allow her to combine both her passion for agriculture, as well as her commitment to promoting the beef industry and the benefits of nutritious, high-quality beef with key audiences within the state and Northeast region. 

Beef Checkoff programming is charged with closing the knowledge gap from farm to fork in various spaces and numerous audiences such as athletics, general consumers, healthcare professionals, supply chain partners and more. 

Media Contact: Nichole Hockenberry, Executive Director, [email protected]

###  

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. Internal links within this document are funded and maintained by the Beef Checkoff.  All other outgoing links are to websites maintained by third parties.