Smoky Sirloin Steak with Tomato Hummus


K.Swope | April 5, 2021

Bedford, PA - Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle with a safe, humane and environmentally sustainable approach by using the latest technology and resources. The Beef Checkoff invites you to learn more about beef’s journey from pasture to plate during an upcoming virtual workshop on Tuesday, April 20, 2021 at 6:30PM EST. 

In a time when sustainability headlines are commonplace, our Northeast Junior Beef Ambassadors, along with industry experts, like veterinarians and nutritionists are looking forward to providing insight into each step within the beef lifecycle through an interactive video tour. There will be time dedicated for Q&A, so we are confident you will leave this workshop with a greater understanding and appreciation for the beef community and the commitment to raising a safe, wholesome and delicious source of protein. 

Register for the workshop, which will be held via Zoom, here

To learn more about the Northeast Beef Promotion Initiative’s (NEBPI) workshop series, visit our [Virtual] Workshops page. Stay connected with how the NEBPI program is promoting beef through their Facebook and Instagram accounts. For more information about the Beef Checkoff, visit or

Media Contact: Kaitlyn Swope, [email protected] or visit the NEBPI website. 


The Beef Checkoff Program was established as part of the 1985 Farm Bill.  The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products.  States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA Approval.   Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.