Smoky Sirloin Steak with Tomato Hummus


K.Swope | March 8, 2021

Bedford - The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, through partnership with the Virginia Beef Council (VBC), will ensure the latest information surrounding beef’s nutritional benefits, beef recipes and more are shared during the 2021 NBC4 Health & Fitness Expo, which is being held virtually March 19-20, 2021. The event is free to attend but requires pre-registration at

Cindy Chan Phillips, Registered Dietitian will be featured on the Healthy Cooking 4 You stage hosting an interactive cooking demonstration with information for consumers of all ages. The demands of everyday life require ample energy, and this 30-minute session will feature practical nutrition advice, as well as versatile, energy-dense Ground Beef recipes that will allow you to cook once and eat many times. 

Attendees will also have the opportunity to visit the Beef Booth during the Expo. At the booth there will be interactive resources, like beef cooking videos, feeding beef to babies resources, beef’s nutritional benefits and more. Attendees will also be able to interact with Checkoff staff live during the event. 

For more information about beef promotion in the Northeast region, visit

Stay connected with the Northeast Beef Promotion Initiative Facebook and Instagram pages to catch up on how the Northeast region is actively seeking to promote beef. 

For more information, visit or

Media Contact: Kaitlyn Swope, [email protected] or visit the NEBPI website. 


The Beef Checkoff Program was established as part of the 1985 Farm Bill.  The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products.  States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA Approval. Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.