Smoky Sirloin Steak with Tomato Hummus

Beef Checkoff Celebrates Deli Meat Month with Beefshi

J. Orr | February 20, 2021

The Beef Checkoff is calling on you to help celebrate National Deli Meat Month in March, by trying the innovative sushi-style concept of Beefshi! 

The Checkoff is hosting a virtual workshop that will encourage you to think outside the box with prepared beef products like pastrami, roast beef, summer sausage, hot dogs, corned beef, and bologna, arranged in rolls with rice and vegetables. 

We know eating experiences have changed through the pandemic and the Checkoff wants to offer a night of relaxed fun and memory-making the whole family can join. Beefshi is a great way to enjoy deli meats, outside of the traditional sandwich. So, grab the family for a rolling party with Beefshi! 

Join Registered Dietitian Nutritionist Nicole Rodriguez as she demonstrates how to ‘Be Beef Prepared’ - this year’s Deli Month theme - with prepared beef cuts that can fit into a balanced diet. During the workshop, Rodriguez will showcase a few of her favorite rolls such as the Beefy Cali Roll, the Reuben Roll, and a personal favorite, the Spicy Weiner Roll, an original from her own kitchen. For more information on the innovative Beefshi concept, visit to get recipes, inspiration and more.

The first 25 workshop registrants will receive a FREE Beefshi DIY kit including: sushi rice, rice vinegar powder, nori, sesame seeds, rolling mat, and recipes. Interested attendees are encouraged to register here to receive the meeting link, recipes and all event details.


To learn more about the Northeast Beef Promotion Initiative’s (NEBPI) workshop series, visit our [Virtual] Workshops page. Stay connected with the NEBPI through their Facebook and Instagram pages.

to catch up on how the Northeast region is actively seeking to promote beef. For more information about the Beef Checkoff, visit or    

Media Contact:    Jennifer Orr, [email protected] or visit the NEBPI website. 


 The Beef Checkoff Program was established as part of the 1985 Farm Bill.  The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products.  States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA Approval.   Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.