Smoky Sirloin Steak with Tomato Hummus

NEBPI Extends Junior Beef Ambassador Program to the Northeast Region

K.Swope | July 31, 2020

Bedford – The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) unveils the new Junior Beef Ambassador program, which has roots at the South Dakota Beef Industry Council (SDBIC). The program gives youth within the Northeast region the opportunity to share their beef story. The program is an opportunity for youth ages 5 to 18 to help share their excitement surrounding beef, as well as advocate on behalf of beef. 

The NEBPI is excited to extend this program within our heavily populated region where consumers outnumber cattle 14-to-1. These young beef leaders’ stories will highlight their own farms and what they do day in and day out, as well as young beef consumers sharing their favorite beef recipes and more. 

Kaitlyn Swope, Director of Consumer Affairs with the NEBPI shared, “We are greatly looking forward to have these regional beef ambassadors alongside us in sharing the beef story. Our youth continue to be our future, we have to prepare them as advocates and leaders for our product, beef.” 

If you are interested in getting your child/children involved in the Junior Beef Ambassador program, please reach out to Kaitlyn Swope at [email protected] or 814-623-2698. You can complete an application, here.

For more information about beef promotion in the Northeast region, visit

Stay tuned to the Northeast Beef Promotion Initiative Facebook and Instagram pages to catch up on how the Northeast region is actively seeking to promote beef. 

For more information, visit or

Media Contact:   

Kaitlyn Swope, [email protected] or visit the NEBPI website.  

The Beef Checkoff Program was established as part of the 1985 Farm Bill.  The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products.  States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA Approval.    

Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.