Grilled Steak and Watermelon Salad

Beef for Strength: The Real Game Changer

J. Orr | July 28, 2020

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The Beef Checkoff knows that essential nutrients found in beef, like protein, iron, zinc and B vitamins, provide our bodies with strength to thrive throughout all stages of life. To reinforce those facts, the Checkoff’s Northeast Beef Promotion Initiative (NEBPI) hosted a virtual learning event for Registered Dietitians, personal trainers and fitness enthusiasts on Thursday, July 23, bringing to life the important role beef plays in an active and healthy lifestyle. 

During the event, 14 attendees from across the Northeast joined in on the educational evening to connect with other nutrition influencers, get acquainted with resources the Checkoff has to offer, and hear from well-respected colleagues Cindy Chan Phillips, RD and Nicole Rodriguez, RDN, NASM-CPT.

Rodriguez shared her journey into advocacy, her love of beef and how she has become one of the Checkoff’s most influential beef advocates. Although residing in Long Beach, NY with no ties to agriculture, Rodriguez’s passion stems from the high respect she holds for our beef farmers and ranchers and commitment to advocating on their behalf. Phillips, a veteran Checkoff staff member, helped put into practice the Strength Field Manual,  through her session, “How to Harness Beef Nutrition to Promote Strength.” 

Strength Photo collection

The Beef for Strength event was the first of its kind, boasting great attendance and interaction with the virtual crowd of nutrition influencers!

Attendees walked away with a better sense of the Beef Checkoff, beef’s nutritional profile and ways to share the beef message with their clients and circles of influence. Staff received many comments about the attendees' gratitude for bringing attention to the importance of protein diets and strength, as many are addressing these questions from clients in their practice each and every day.

Amber Trejo, MS NASM-CPT commented, “I’ve been a huge believer in a high protein diet for a long time and it’s so good to hear another dietitian solidify what I already knew and helped strengthen my stance”.

Even under unprecedented times, Checkoff staff plan to continue engaging these influencers in the coming months. Many are looking forward to stepping foot on a farm or ranch to further their knowledge base about beef and how they can be true beef advocates for this powerful protein!

The event was made possible by funding support from the Iowa Beef Industry Council and the Checkoff’s Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff. To learn more about the NEBPI program, visit and for more information about your Beef Checkoff investment, visit

Modular prepping

Cindy Chan Phillips, RD, provides the science behind optimal protein intake throughout the day, as well as examples of how to include beef in a healthy dietary pattern.


 The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. Internal links within this document are funded and maintained by the Beef Checkoff.  All other outgoing links are to websites maintained by third parties.   

 Media Contact: Jennifer Orr, 814-623-2698;