Grilled Steak and Watermelon Salad

Engaging Physicians to Improve Patient Care

J. Orr | January 30, 2020

The checkoff brought beef nutrition to the forefront at the New York State Academy of Family Physicians Winter Weekend meeting, January 24-26, in Lake Placid, NY. Nearly 200 physicians gathered at the Lake Placid Conference Center to further their education, grow their knowledge base and hear the latest scientific evidence to better counsel their patients. The academy represents 6,000 members and works to enhance and improve the quality and stature of family medicine throughout New York State.


The beef checkoff engaged NY Academy members in an intimate discussion about weight-inclusive care, thanks to a session by Dr. Michelle May, at their January 2020 Winter Weekend.


Over the course of the conference, attendees visited the beef booth, engaging with checkoff staff and learning how to incorporate beef into a healthy dietary pattern for their patients. Physicians discovered the dense nutrient profile of beef and were pleased to see the number of new American Heart Association® Heart Check-approved recipes and fact sheets available. Staff also shared the latest scientific research on how beef can be beneficial for weight loss and its place in a Mediterranean diet. 

Attendees had the unique opportunity to hear about mindful eating and improving patient care thanks to an interactive lunch and learn session on Friday, January 24, with Michelle May, MD. Dr. May’s session was titled, “From Weight to Well-Being: Shifting from Weight-centered to Weight-inclusive Care.” Dr. May shared her expertise from years of counseling patients, focusing on improved health and well-being through behavior change.

Overall, the checkoff was able to share numerous nutrition messages about beef, and engage with the physicians on a deeper level through conversations, learning opportunities, and educational materials. Physicians relayed some of the questions they have been receiving from patients, while staff provided solutions to those concerns with the science behind choosing lean beef in a food-focused approach to health. During the weekend conference, the checkoff garnered more than 134 on-site engagements and, of those polled, all had a positive opinion of beef. No negative opinions of beef were observed throughout the weekend and most attendees were thankful for our sponsorship.

Event sponsorship was made possible by the New York Beef Council and Iowa Beef Council, with support from the beef checkoff’s Northeast Beef Promotion Initiative and National Cattlemen’s Beef Association. For more information on the checkoff’s involvement, visit the NEBPI website or contact Jennifer Orr


Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.     

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.