BEEF, TOP OF MIND FOR FAMILY MEALTIME
Karen Buch, RDN, LDN shares simple mealtime recipes and tips for busy families during this back to school season.
The Beef Checkoff has partnered with Northeast-based Registered Dietitian Nutritionist, Karen Buch of Nutrition Connections LLC to bring consumers easy meal solutions for the busy back to school season utilizing beef.
The Beef Checkoff partnered with Karen Buch, RDN, LDN with Nutrition Connections LLC to bring easy weeknight meal solutions to viewers across the Northeast. Karen shared messaging related to beef’s nutritional profile, as well as a family-friendly London Broil recipe during two on-air media opportunities with WBRE-TV in Wilkes Barre, PA and ABC27 in Harrisburg, PA.
Partnerships with nutrition influencers, like Karen Buch, RDN, LDN help to amplify and broaden the reach of Beef Checkoff messaging and content. Checkoff-funded research in the Northeast shows that nutrition-focused efforts are making a difference with the Northeast’s metropolitan consumers. Messaging related to beef’s protein, lean cuts and essential nutrients appear to be reaching, and favorably influencing, consumers.
Media Contact: Kaitlyn Swope; [email protected] or visit the NEBPI website.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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