The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) unveils the new Junior Beef Ambassador program, which has roots at the South Dakota Beef Industry Council (SDBIC). The program gives youth within the Northeast region the opportunity to share their beef story. The program is an opportunity for youth ages 5 to 18 to help share their excitement surrounding beef, as well as advocate on behalf of beef.
The NEBPI is excited to extend this program within our heavily population region where consumers outnumber cattle 14-to-1. These young beef leaders’ stories will highlight their own farms and what they do day in and day out, as well as young beef consumers sharing their favorite beef recipes and more.
Kaitlyn Swope, Director of Consumer Affairs with the NEBPI shared, “We are greatly looking forward to have these regional beef ambassadors alongside us in sharing the beef story. Our youth continue to be our future, we have to prepare them as advocates and leaders for our product, beef.”
Program Focus: Youth continue to be our future and we must prepare them and encourage them to be proud of their heritage and willing to promote our beef products.
Eligibility: Open to youth ages 5 to 18 residing within the Northeast region - Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia and/or Washington D.C.
Find program details and requirements, as well as suggested topics and content ideas.
Are you interested in advocating on behalf of beef within the Northeast region? Complete an application today to serve as one of our Northeast Junior Beef Ambassadors.
Reach out to Kaitlyn Swope, Director of Consumer Affairs with any questions and/or concerns!