The Northeast Beef Promotion Initiative (NEBPI) is a Beef Checkoff Program. In 2004, representatives from various State Beef Councils and industry organizations in the Northeast region joined together to discuss the opportunity to initiate a program specifically designed to channel national Beef Checkoff resources to the Northeast region, primarily along the I-95 corridor. In the fall of 2005, a request for funding was presented to the Beef Promotion Operating Committee to initiate the NEBPI program and it was subsequently approved. The 2006 fiscal year was the inaugural year for the NEBPI Retail and Public Relations programs and in the 2007 fiscal year, the Foodservice program was approved.
Nearly 305 million people reside in America and 70 million (23%) of those residents call the Northeast their home. However, only 3% of the Beef Checkoff dollars are collected in this region. This gap between limited Checkoff dollar resources and a growing population of residents in the Northeast creates a clear opportunity to channel nationally collected Checkoff dollars into this region. Each year, staff with the NEBPI strategically allocates these dollars into programs, promotions, and events within the region to help strengthen the demand for beef and veal. Feel free to take a look at some of the highlights from the NEBPI program through the years by browsing through our Archived Articles.
In an effort to more effectively target the unique demands and preferences of Northeast Consumers, the checkoff's NEBPI extracted Northeast metropolitan consumer data from the 2012-2015 Consumer Beef Index reports.
In 2016, the Northeast Scorecard was published. Click on the links to view the Northeast Scorecard Executive Summary and the Northeast Consumer Infographic.
Physical/Mailing Address: 205 South Juliana Street, Bedford, PA 15522
Northeast Beef Promotion Initiative; Director of Promotions
Direct: (717) 250-3557
Northeast Beef Promotion Initiative; Director of Public Relations
Direct: (724) 244-7143
Northeast Beef Promotion Initiative & Pennsylvania Beef Council; Programs Manager
Direct: (570) 994-7226
•Delaware Beef Advisory Board
•Maryland Beef Council
Scott Barao, Ph.D., Executive Director
•New Jersey Beef Industry Council
Robert Mickel, NJ BC, c/o New Jersey Beef Council
•New York Beef Industry Council
Jean O'Toole, Executive Director
•Pennsylvania Beef Council
Bridget Bingham, Executive Director
•Vermont Beef Industry Council
Dan Connor, Executive Director
•Virginia Beef Industry Council
Jason Carter, Executive Director