The beef checkoff's Northeast Beef Promotion Initiative (NEBPI) strives to connect the large population of consumers residing in the Northeast region with a variety of beef and veal resources and information such as; nutritional information, recipes, cooking tips, production information and in the case of our farm tours, cattle farmers!
For a snapshot of what we do within a fiscal year, take some time to watch our 2015-2016 Year in Review video!
Approximately 23% of the U.S population lives, works, shops and dines in the Northeast region. The overwhelming majority of consumers today are many generations removed from their farming relatives and have little or no access to the farmers that feed them. This growing disconnect between farming communities and consumers has in many ways fueled the acceptance of misinformation, diminished the appreciation for food and caused many to question the importance of animal products in the diet. The checkoff's NEBPI strives to connect the beef community with consumers in this heavily populated region of the country through the Consumer Outreach Program.
-Interactive and engaging presence at health & fitness-focused and cooking & entertaining events
-Appealing and irresistible digital advertising campaigns
-Partnerships with retailers within the region to highlight key beef-eating occasions