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Smoky Sirloin Steak with Tomato Hummus

Beef Takes Center Stage at the New England Food Show

C. Brown | March 11, 2019


Bedford – Beef stole the spotlight as a Center Stage educational session through the Beef Checkoff’s sponsorship of the 2019 New England Food Show.   Attracting approximately 10,000 foodservice professionals, this premier New England region event took place at the Boston Convention & Exhibition Center March 3-5, in Boston, MA. 


During the Center Stage cutting demonstration, the variety and versatility of the beef rib primal was showcased.  Kari Underly, Principal at Range Inc. and Master Butcher with the Range Meat Academy, led the audience through an engaging demonstration where nine different cuts from the beef rib were highlighted, including the Ribeye Filet, Cowboy and Tomahawk Chops, and Taco Braid.  Moderating the demonstration was Alyse Whitney, Senior Food Editor with the Rachel Ray Everyday magazine.  

“Having this first-time presence at the New England Food Show enabled us to extend the valuable educational content developed by the Checkoff with a brand-new audience of regional foodservice professionals,” commented Christie Brown, Director of Marketing with the NEBPI.  In addition to the Center Stage presence, the Checkoff’s sponsorship also included a full-page Beef. It’s What’s for Dinner. advertisement included in the program show guide, as well as an attendee badge insert that was provided to all attendees. 

The event was sponsored by the Beef Checkoff’s Northeast Beef Promotion Initiative through a grant from the Iowa Beef Industry Council. For more information about upcoming NEBPI events, visit the NEBPI website and Facebook page. 

For more information about your beef checkoff investment, visit MyBeefCheckoff.com. Media Contact: Christie Brown, 814-623-2698 or [email protected]   

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. Internal links within this document are funded and maintained by the Beef Checkoff.  All other outgoing links are to websites maintained by third parties.