Bedford – The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, tasked with the education and promotion of beef and beef products in the Northeast region, is pleased to unveil an updated website.
The NEBPI works on behalf of beef, dairy and veal
producers across the country within the heavily populated Northeast region –
Maine to Virginia. The Northeast is home to 72 million consumers, yet only 3%
of Beef Checkoff dollars are collected within the region. This gap between
limited Checkoff dollar resources and a growing population of residents in the
Northeast creates a clear opportunity to channel nationally collected Checkoff
dollars into the region. Each year, staff with the NEBPI strategically allocate
these dollars into programs, promotions and events within the region to help
strengthen the demand for beef and veal.
The NEBPI’s ultimate goal is that the reintroduced brand will connect Northeast checkoff efforts and programming to the widely recognized national Beef. It’s What’s For Dinner campaign. Twenty-five years after the original beef campaign was created, beef farmers and ranchers are leveraging the equity of Beef. It’s What’s For Dinner to reintroduce the popular brand to a new generation of consumers.
The new NEBPI website is a great resource for all things beef and is visually appealing and easy to navigate. Find regional beef producers featured on the Northeast Beef Directory, beef nutritional information, delicious recipes and more at www.nebpi.org.
Media Contact: Kaitlyn Carey, 814-623-2698 or firstname.lastname@example.org
The Beef Checkoff
Program was established as part of the 1985 Farm Bill. The checkoff assesses $1
per head on the sale of live domestic and imported cattle, in addition to a
comparable assessment on imported beef and beef products. States may retain up
to 50 cents on the dollar and forward the other 50 cents per head to the
Cattlemen's Beef Promotion and Research Board, which administers the national
checkoff program, subject to USDA approval. Internal links within this document
are funded and maintained by the Beef Checkoff. All other outgoing links
are to websites maintained by third parties.